Sustainable Package Design & Development . Art Direction . Brand Strategy . Retail Merchandising
Proprietary packaging design innovation work for the internationally loved Uniball brand. As Design Manager on the project, I led the design process of reimagining the traditional blister while prioritizing sustainability and eliminating single-use plastic. With consideration for the newly developed brand strategy, we developed a modern solution to redefine the writing retail aisle. Designing against specific objectives provided constraints for optimal creativity within existing merchandising and production parameters.
